What is Digital Marketing?

Businesses could advertise themselves before the Internet by using billboards, television advertisements, direct mail, or retail window displays. But when customers, business, and, let’s face it, the majority of our attention shifted online, so did marketing and advertising. Digital channels like social media, search engines, websites, text messages, and emails now allow marketers to contact their target audience. These channels are what we commonly refer to as online marketing.

Digital Marketing

3 ways of Digital marketing

  1. Search Engine Optimization (SEO)
    SEO refers to as “Search Engine Optimization”. SEO is a very important tool used in Digital Marketing as it helps in ranking of the website and the content it contain. When a website rank higher in search engines, it can enhance a website’s traffic because search is one of the primary ways users find material online. It enhances the visibility of the product we sell, services provided by you and the information on the topics in which you have deep expertise or experience.
    To get a clear understanding refer: SEO
    • On- Page SEO
      On- Page SEO refers to using the tools like Rank Math, Keyword research, content creation etc. to promote the web page to the target audience and get ranked higher in search engines.
    • Off- Page SEO
      Off-Page helps to build the reputation of a web page by linking it with other quality websites. With the help of this, we can make search engines to trust the content on our website. It enhances the reputation and reliability of our webpage on search engines. It is done by generating backlinks of your content.
    • Technical SEO
      In Digital Marketing, technical SEO helps the user to have great experience as it improves all the website’s technical aspects to increase it’s page ranking in the search engines.

      Video Reference : SEO Tutorial
  2. Search Engine Marketing (SEM)
    Digital Marketing as another aspect, that it, Search Engine Marketing, which is a paid search marketing of business brands. The businesses pay to Google and Bing to show their brands in the form of ads and promote their businesses or brands. This strategy helps the business to gain attention and gather traffic on their websites and webpages. These ads are called pay-per-clicks ads.

What is Digital Marketing?

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